FREE ADVICE

Journalists are opportunistic, they are ‘switched on’ to finding stories, so if you are pitching to a journalist, it’s good to understand...

There are, without a doubt, 2 key things ALL journalists seek from ANY story … When I was pitched a story, as a journalist, I would...

Have you ever wondered what journalists themselves think about ‘the media’ during the story pitching process? In fiction, journalists are...

#1 Pitching without a spokesperson By far the worst thing you can do is fail to agree, inside your business, who is going to be the...

I would argue, based on having read and written at least 100,000 releases as both a journalist and media relations troubleshooter, length...

It’s a myth you win a journalist’s attention by ‘hooking’ them with a snappy header or headline. That’s not true. There’s a step before...

I’m going to reticently advise against joking. I’m reticent because I work with a lot of humour. Plus, journalists, at their best, are...

Most businesses want to get featured in the media because they can see the benefits of raising their profile. A good news story acts like...

You don’t want to send journalists a media release offering a story which doesn’t fit your business. Confusion kills stories. As a...

I calculate I was pitched at least 100,000 stories as a journalist! And from working in media relations since 2010 I know that pitching a...