What change do you want to communicate today?
training
It's very challenging to communicate your identity and strategy during change. This is true whether you are starting a new business, heading up a transformation project or leading a global organisation in a new direction.
This is because change is naturally a state of confusion. The root cause of all communication failures is that people don’t understand what they are doing.
The answer is to create a model for sharing consistent and flexible multi-direction communications. Cowiecom’s training gives you this model which can be adopted at any stage of change.
Which priority are you working on today?
Priority #1: You want to communicate the core identity of your project or whole business
Empowering people to understand what you do so they can decide for themselves why that matters to them guarantees meaningful engagement. You can create this connection with a 50-word Identity Statement for your project or business, packed with key information. An Identity Statement makes it 100% easier for you to create all your communications. To construct your Identity Statement, Cowiecom has created a simple tool called 50 Mighty Words® which works for all businesses - no matter their size, sector, age or how many acquisitions they have experienced.
Priority #2: You want to communicate your strategy during ongoing change
Exceptional communications can make or break how successfully you navigate change - whether you are starting a business, heading a transformation project or leading an organisation in a new direction. You need a communications programme designed to withstand and triumph over the inevitable challenges you face. Cowiecom's Strategic Communications Programme does all the heavy lifting for you. Find out how it can be customised for you and your business to ensure you make the change you seek.
Priority #3: You want to prepare your business for a crisis
Sometimes we create change. Other times change comes in a crisis. In any crisis you need to be able to shorten the critical decision-to-communications time and Cowiecom’s Crisis Training gives you the action steps you need to take to make that happen.
Priority #4: You want to prepare your business for media scrutiny
If you are a business or organisation which impacts many people, or you offer journalists stories, you are open to media-wide scrutiny. Cowiecom’s Media Spokesperson Training helps you and your business get ready to work both proactively and reactively with journalists.
And if you are a founder or solopreneur, with no budget for training or agency support, you can get Felicity Cowie's affordable and complete toolkit which shows you how to win powerful media coverage yourself, using specific tactics explained from a journalist’s point of view.
About Cowiecom
Hello. I'm Felicity Cowie, founder of Cowiecom and an international communications trainer, author and award-winning former BBC, ITV and Panorama journalist.
I share everything I know about making and delivering communications which drive change through my training, Exposure toolkit, free advice, tools and interviews.
In 2009, I left my career as a breaking news and investigative journalist to work with organisations committed to navigating change with minimum drama, for maximum development. If you are seeking the same for your business, let's chat!
