Can you prove what you say you do? A quick guide to case studies
Can you prove what you say you do? A quick guide to case studies with how to create them in four steps.
Answers to the top questions asked by businesses seeking to successfully communicate change
Can you prove what you say you do? A quick guide to case studies
When is the best time to approach journalists?
What it's like to work with me
What opportunities are journalists looking for?
Which stories do journalists look for?
Do journalists always want exclusives?
The 3 worst things you can do when pitching a journalist
How long should you write a press release?
What’s the best way to attract a journalist?
Should you use jokes in press releases and pitches?
How do you start media relations?
What puts journalists off a story?
What do journalists think when you pitch?