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Can you prove what you say you do? A quick guide to case studies with how to create them in four steps.

At the end of this blog, I’ll share some tactical tips on best time of the day, week, year to contact journalists. But I want to kick off...

I've helped some of the world’s leading organisations gain extensive news coverage, whilst working as a media relations coach and...

Journalists are opportunistic, they are ‘switched on’ to finding stories, so if you are pitching to a journalist, it’s good to understand...

There are, without a doubt, 2 key things ALL journalists seek from ANY story … When I was pitched a story, as a journalist, I would...

Have you ever wondered what journalists themselves think about ‘the media’ during the story pitching process? In fiction, journalists are...

#1 Pitching without a spokesperson By far the worst thing you can do is fail to agree, inside your business, who is going to be the...

I would argue, based on having read and written at least 100,000 releases as both a journalist and media relations troubleshooter, length...

It’s a myth you win a journalist’s attention by ‘hooking’ them with a snappy header or headline. That’s not true. There’s a step before...

I’m going to reticently advise against joking. I’m reticent because I work with a lot of humour. Plus, journalists, at their best, are...

Most businesses want to get featured in the media because they can see the benefits of raising their profile. A good news story acts like...

You don’t want to send journalists a media release offering a story which doesn’t fit your business. Confusion kills stories. As a...

I calculate I was pitched at least 100,000 stories as a journalist! And from working in media relations since 2010 I know that pitching a...