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1. Can you answer these questions about your business?

  • Who are you?

  • What do your do?

  • How do you make it work?

  • Where and When do you make it work?


2. Can you put your answers into a 50 word (or very close to) description for your business?

If YES, make sure you include that description in any About Us description on the bottom of your press/media releases and make sure to pitch any media with a release including that description. 


If NO/NOT SURE, then there are huge advantages to your business if you can do this, especially if you want to get media-ready. 

For further help:



  • My workshops where I can walk you through a process in around 2 hours to help you get your words

  • My free advice or Tuesday Tips to help you figure this out for yourself

  • My books 





Or contact me if you want shortcuts tailored to your business (it costs you nothing to find out more about how I might be able to help)

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