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Can you prove what you say you do? A quick guide to case studies with how to create them in four steps.

The risks and opportunities of putting your key messages under the media microscope A lot of communications training is focused on what a...

The two tests of what makes a story and how to be a great source. One of the questions I'm asked most often is 'how do journalists find...

At the end of this blog, I’ll share some tactical tips on best time of the day, week, year to contact journalists. But I want to kick off...

I've helped some of the world’s leading organisations gain extensive news coverage, whilst working as a media relations coach and...

Journalists are opportunistic, they are ‘switched on’ to finding stories, so if you are pitching to a journalist, it’s good to understand...

There are, without a doubt, 2 key things ALL journalists seek from ANY story … When I was pitched a story, as a journalist, I would...

Have you ever wondered what journalists themselves think about ‘the media’ during the story pitching process? In fiction, journalists are...

#1 You get numb My favourite lyric about tequila is, ‘I drank so much that my hair got drunk’ by Steve Goodman and John Prine, How Much...

#1 Pitching without a spokesperson By far the worst thing you can do is fail to agree, inside your business, who is going to be the...

I would argue, based on having read and written at least 100,000 releases as both a journalist and media relations troubleshooter, length...

It’s a myth you win a journalist’s attention by ‘hooking’ them with a snappy header or headline. That’s not true. There’s a step before...

I’m going to reticently advise against joking. I’m reticent because I work with a lot of humour. Plus, journalists, at their best, are...

Most businesses want to get featured in the media because they can see the benefits of raising their profile. A good news story acts like...

You don’t want to send journalists a media release offering a story which doesn’t fit your business. Confusion kills stories. As a...

I calculate I was pitched at least 100,000 stories as a journalist! And from working in media relations since 2010 I know that pitching a...

Many organisations invest £10000s in the wrong skills for the wrong processes to get wrong media coverage. Why? A trap many businesses...

The main reason businesses fail to get great headlines is that they don’t really know WHY they want to work with journalists. It often...

Global 5-star reviews for my concise ehandbook 50 Mighty Words to Grow Your Business on Amazon: '50 words pack a punch' 'At last - a...

For Scale Up month at TechSPARK, author and communication expert Felicity Cowie explains the importance of being able to articulate your...

'Felicity has made the importance of effective communication to building a growth business a strategic imperative, and importantly shows...