Felicity Cowie
Can you prove what you say you do? A quick guide to case studies
Can you prove what you say you do? A quick guide to case studies with how to create them in four steps.
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Answers to the top questions asked by businesses seeking to successfully communicate change
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Felicity Cowie
Apr 4, 20223 min
When is the best time to approach journalists?
At the end of this blog, I’ll share some tactical tips on best time of the day, week, year to contact journalists. But I want to kick off...
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Felicity Cowie
Mar 8, 20222 min
What it's like to work with me
I've helped some of the world’s leading organisations gain extensive news coverage, whilst working as a media relations coach and...
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Felicity Cowie
Sep 23, 20212 min
3 ways corporate media relations get more dangerous than tequila
#1 You get numb My favourite lyric about tequila is, ‘I drank so much that my hair got drunk’ by Steve Goodman and John Prine, How Much...
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Felicity Cowie
Sep 21, 20215 min
The 3 worst things you can do when pitching a journalist
#1 Pitching without a spokesperson By far the worst thing you can do is fail to agree, inside your business, who is going to be the...
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Felicity Cowie
Sep 3, 20212 min
Should you use jokes in press releases and pitches?
I’m going to reticently advise against joking. I’m reticent because I work with a lot of humour. Plus, journalists, at their best, are...
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Felicity Cowie
Aug 31, 20212 min
How do you start media relations?
Most businesses want to get featured in the media because they can see the benefits of raising their profile. A good news story acts like...
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Felicity Cowie
Aug 25, 20212 min
What is the financial cost of media relations?
Many organisations invest £10000s in the wrong skills for the wrong processes to get wrong media coverage. Why? A trap many businesses...
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Felicity Cowie
Aug 24, 20212 min
3 ways media relations can benefit your business
The main reason businesses fail to get great headlines is that they don’t really know WHY they want to work with journalists. It often...
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Felicity Cowie
Jan 31, 20211 min
REVIEW: 'A great read for entrepreneurs'
'Felicity has made the importance of effective communication to building a growth business a strategic imperative, and importantly shows...
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